What Is Billion Dollar Apps?

 

Testimonials

Testimonials

“We all know someone who ‘has a son or in-law who can develop an app that solves all of our business problems.’ Deploying apps and devices should be as stress-free as Apple and Google make them seem. But the real world is seldom as cut and dry. Alex helps take the guess work out of analyzing, developing and delivering on the mobile world’s billion dollar potential that we are all chasing. I wish I had Alex’s BDA book before I started my deployments; the clear examples work through the process and aid practitioners in identifying common pitfalls.”
Jon Merritt Senior Manager, Flight Operations Technology, United Airlines
“Applying mobile to business processes is going to turn the Fortune 500 upside down. Companies that follow Alex’s advice will find few limits to what they can accomplish. Companies that ignore his advice will be extinct within the decade. Mobile matters now, and Alex shines a bright light on the path to success and sustainability.”
Craig Hickman New York Times bestselling author of The Oz Principle and Mind of a Manager Soul of a Leader
“Could he make it any easier? Every organization, regardless of function, needs a mobile strategy today; yet most don’t know where to start. Alex’s 6 Step approach gives you the roadmap and tools to plan and execute your mobile platform along with the appropriate metrics to measure your success.”
Janet Viane VP, Marketing Operations for Sears Holdings
“Mobility as the critical determinant is reshaping wholesale and retail enterprises by enabling them to gain competitive advantage in this technocentric environment.  If your enterprise hasn’t embraced and integrated mobility, then, a read of BILLION DOLLAR APPS is the starting point.”
Paul J Magelli, Sr. Senior Director, Academy for Entrepreneurial Leadership, University of Illinois
“Well, let me say I read the entire book in one sitting. I literally kept thinking that you wrote this book for me. Your book was extremely well written, easy to understand, and put into concepts that anyone can pick up and run with. Rarely does one find a book of this kind that delivers on so many consumable levels. Read and go….I loved the concepts around that transition and ensuring the success and adoption…Without a change agent or what I call a mobile evangelist at the top, it has to come from bottom up and that is hard as you so clearly point out. Alex, your book has re-energized me. I have made this a must read for my development teams. I thank you.”
Senior Mobile Manager, Major Financial Services Firm

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Preview of Chapter 1: “Billions of dollars lay untouched by your industry, hidden by inefficiencies that have crept into workflows over the years. With the right technology, your company has the opportunity to break through the barriers that stop it from claiming that revenue. You can be the one to make it happen.”

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About the Author

About the Author

Alex_Bratton

Alex Bratton is a technology visionary, author, and entrepreneur who has founded 12 technology companies – ranging from an online gaming community to an award-winning mobile video surveillance service.

As CEO and chief geek of Lextech Global Services, Mr. Bratton and his team create mobile apps that are reinventing industries for the Global 2000 through mid-market companies, generating billions of dollars for clients.

Mr. Bratton is an avid speaker on topics like entrepreneurship and creating mobile strategies that will position your company for explosive growth. He and his various businesses have been featured and quoted in many publications, including: Crain’s Chicago Business, VentureBeat, The Wall Street Journal, ComputerWorld, Inc.com, and Forbes.

Mr. Bratton is a past recipient of the prestigious Chicago Innovation Award, the Edison Award for Best New Technology Product of the Year, and a finalist for the Illinois Technology Association City Lights Technologist of the Year Award. He is also an active member of the Society for Information Management (SIM), Vistage International, and serves on the Computer Science Advisory Boards for the University of Illinois and Lewis University.

Mr. Bratton’s interests include: applying technology to make people’s lives easier, playing tennis, eating plain hamburgers with ketchup, experimenting with the latest gadgets at hackathons, fencing, and spending time with his family.

 

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